behind the brand
Meet Donye Taylor and Raymond Smith, the mastermind millennial duo that went from friends, to co-workers, to now CEO's of The Digital Footprint. The idea was birthed in 2016 while they were both working in the marketing department for a lifestyle apparel brand.
The two collaborated on several projects together, and after a while, they realized how good of a team they made. It wasn't long before they knew they could make a bigger impact outside the office.
In 2016, they took a leap and founded The Digital Footprint. Since then, they have worked with world renown brands such as Nike, Combs Enterprises, Courvoisier, MLB, and more. With their company, they strive to help businesses increase their revenue and visibility by creating innovative content and producing events that appeal to multi-cultural audiences.
Some of their proudest accomplishments to date has been producing Cap Talk, an activation in collaboration with Capital One geared towards educating millennials of color about finances, as well as winning the Emerging Leaders Award from the United States Black Chambers.
Together, they have over 11 years working in the creative industry and don't plan on letting up any time soon.