The Rollout

Since 6lack was relaunching the brand with a new flavor, we created hype around the launch with graphics and cryptic copy to encourage users to enter their e-mail address for updates.

Surprise Taste Test w/ 6lack

To promote the re-launch, we set up a contest to get some of 6LACK's fans out to try the new hot sauce before everybody else. Little did they know - they were going to be surprised with a chance to sit down with him to ask him questions. Fans also walked away with a signed bottle of his hot sauce as well.