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Capital One - Cap Talk

Ideation, Event Curation, Creative Direction, Sponsorship Acquisition

PROBLEM

 

Lack of financial literacy amongst entrepreneurs of color within the area

Over 400+ guests, Increased awareness of financial literacy, 120K + Impressions on Social Media

SOLUTION

For this, we curated an activation with Capital One to bridge the gap between finance and culture. We had a line outside of a bank like a sneaker release aka...a sold out event ;) Attendees had the chance to talk to succesful creatives, accountants, brand consultants + more to aid them and their businesses. We then played games, partied and gave everyone a chance to network with other creatives.

 

This was a literal example of culture currency. 

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