Capital One - Cap Talk
Ideation, Event Curation, Creative Direction, Sponsorship Acquisition
PROBLEM
Lack of financial literacy amongst entrepreneurs of color within the District and lack of diversity within the Capital One Cafe space.
Over 400+ guests, Increased awareness of financial literacy, 120K + Impressions on Social Media
SOLUTION
For this, we curated an activation with Capital One to bridge the gap between finance and culture. They trusted us while their brand was in the middle of a global PR crisis. We had a line outside of a bank like a sneaker release aka...a sold out event ;) Attendees had the chance to talk to lawyers, accountants, brand consultants + more to aid them and their businesses. We then played games, partied and gave everyone a chance to network with other creatives.
This was a literal example of culture currency.
