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Capital One - Cap Talk
Ideation, Event Curation, Creative Direction, Sponsorship Acquisition
PROBLEM
Lack of financial literacy amongst entrepreneurs of color within the area
Over 400+ guests, Increased awareness of financial literacy, 120K + Impressions on Social Media
SOLUTION
For this, we curated an activation with Capital One to bridge the gap between finance and culture. We had a line outside of a bank like a sneaker release aka...a sold out event ;) Attendees had the chance to talk to succesful creatives, accountants, brand consultants + more to aid them and their businesses. We then played games, partied and gave everyone a chance to network with other creatives.
This was a literal example of culture currency.
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