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Cherry Blossom Intimates

Cherry Blossom Intimates is a one of a kind business that doubles as a lingerie boutique and a medical facility for breast cancer patients and survivors. We were tasked with developing a social media strategy and creating content that would increase engagement, increase sales, and to promote a sense of community. 

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38%

Increase in Engagement

41%

Increase in Impressions

Increase in Impressions

29%

Increase in Followers

#BlossomBombshell Content Series

We came up with the Blossom Bombshell campaign as a way to cultivate the strong Breast Cancer community that CBI had by showcasing women who had overcame Breast Cancer and allowing women to have dialogue in the comments. 

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#BlossomBombshell ended up CBI's best performing content,

generating an average of 30% more engagement and interactions compared to the other types of content.

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Lifestyle Content

We produced a photoshoot with 2 plus sized models to promote size inclusivity and diversity for the brand. The shoot added a very light, fun, and energetic energy to the brand. 

Branded Social Content Creation

Since CBI is an e-commerce brand, we wanted to add value by creating infographics that educated the followers so the brand wouldn't be stuck only trying to sell. 

Before and After

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