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#CultureTags

CultureTags is a spirited game for people who love the culture. Players are shown an acronym and they have to guess what it stands for with the clues that their team provides.

 

We were tasked with creating content and managing their social media in order to promote the game + grow their audience. Because the game is black-owned and geared towards Black Culture our team focused on creating content that was culturally relevant, funny, share-worthy, and entertaining. 

45%

Increase in Engagement

800K

Impressions generated

Increase in Impressions

39%

Increase in Followers

Video Content

User Generated Content performs significantly better than non UGC, so we capitalized off of this by turning customer photos into content to promote the game. The videos generated on average 20% more shares than non video content, and generated a 32% increase in website clicks compared to other content.

Culturally Relevant Content

This is a game for the culture, meaning that we have to stay up to date with the culture! We created content around moments in pop-culture in order to keep the brand fresh and relevant.

 

The Culturally Relevant posts out-performed non culturally relevant posts.

Results

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May 2020

November 2020

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