45%

Increase in Engagement

800K

Impressions generated

Increase in Impressions

39%

Increase in Followers

Instagram AR Filter

We came up with the concept to create an AR filter that mimicked real life game play in order to give people a chance to try the game before they purchased it. Within the first week, the AR Filter produced over 130K impressions.

Video Content

User Generated Content performs significantly better than non UGC, so we capitalized off of this by turning customer photos into content to promote the game. The videos generated on average 20% more shares than non video content, and generated a 32% increase in website clicks compared to other content.

Culturally Relevant Content

This is a game for the culture, meaning that we have to stay up to date with the culture! We created content around moments in pop-culture in order to keep the brand fresh and relevant.

The Culturally Relevant posts out-performed non culturally relevant posts.