Men Thrive is a lifestyle wellness brand founded by Jeff Johnson. When building this brand, he knew that he wanted the vibe to very youthful and cool, so he came to us! Since launching , the brand has hosted podcasts with 9th Wonder, Kosine, Chaka Zulu, and more.
We created a wide variety of social content from memes, infographics, and more all to generate followers and engagement.
Our strategy for Men Thrive is to be 50% planned out, and 50% nimble. Some of the best performing content was content that wasn't on the calendar because we created something that was relevant to a current event.
For instance, when Chadwick Boseman passed away from Colon Cancer, we made an infographic to provide knowledge and resources to their community. This was their best performing post to date :
2.3K+ Sends | 1K Saves | 700+ Follows | 17K+ Impressions | 472 Website Clicks